I’d buy an iPod just for this game.
// September 6th, 2010 // No Comments » // Game Dev, iDevBlogADay, Purpose
My brother-in-law muttered the phrase, “I’d buy an iPod, just for this game.” He said it in reference to “Angry Birds”. It was exciting to hear him say that, even though it wasn’t my game.
Smiley, my biz partner in this crazy venture, has a 5 year old son. The first thing his son says when he groggily walks out of bed in the morning is, “Where’s the iPad?” He stumbles to it, swipes it on and goes to town playing “Angry Birds”.
Smiley’s wife asked how fun a game where you cut fruit could be. He pointed out, “See how high of a combo you can get?” She got a good combo and shouted, “Booya!”
My brother-in-law comes over to my house for dinner often. At some point, an iPod invariably finds its way into his hands. He fires up GeoDefense. This weekend he was stoked that new levels were released and was immediately engrossed in them.
When my boy wakes up Saturday morning, or if he’s awake when I get home Friday night, I’ll get a hug and an excited, “Daddddy!” Shortly thereafter comes, “Where’s the iPod?” He knows I buy new games on Friday and he’s jonesing to play whatever it is Daddy has brought home.
My wife has played “Box of Sox” for over a year. I asked her once, “Do you really like the game?” She said, “No, not really. I’m just really mad that no matter how high of a score I get, it always says, ‘You should move back in with your mom.’ when I die.”
There is something magical about games. For some, it’s logical. For others, it’s emotional. Regardless of the reason, games are magical. They have the power to transport us away from this place we call home and even life. It can help us pass time while waiting in line. Or it can be a companion to keep us company when no one else is around.
As game makers, it is our duty to seek out that magic. Too many people rely on copying other people’s magic. Eventually though, we’ll need to step up our game and move onto original ideas. I love this quote from Kurt Cobain that GMail likes to show me quite often:
Wanting to be someone else is a waste of the person you are.
I think that applies so well to indie game makers. Yeah, we’re the same in our desires and our goals, but it’s our uniqueness that makes us strong. Huge game studios and publishers can outspend us on yet another copy cat game. The more we try to compete on that copy cat level, the more power we give them. They will win because they have to money to do it. Let our uniqueness shine through and they can’t touch us. No money in the world will ever buy them what’s inside of us. They know it and they’re scared of the day when we show them that we know it.
I love Pixar movies. One of my favorite film of theirs is “A Bug’s Life.” It’s often overlooked and pushed into the shadows of their other “great” films. In the film, the grasshoppers have bullied the ants for quite a long time. They dictate the terms to the ants and the ants just take it. The grasshoppers are bigger and badder than any one single ant. One day, Flik (one of the ants) and Hopper (the grasshopper leader) have this exchange:
Hopper: Let this be a lesson to all you ants! Ideas are very dangerous things! You are mindless, soil-shoving losers, put on this Earth to serve us!Flik: You’re wrong, Hopper. Ants are not meant to serve grasshoppers. I’ve seen these ants do great things, and year after year they somehow manage to pick food for themselves *and* you. So-so who is the weaker species? Ants don’t serve grasshoppers! It’s *you* who need *us*! We’re a lot stronger than you say we are… And you know it, don’t you?
Now, I’m not saying that the Game Biz is filled with slave drivers. I’m not saying that at all. But if you look at a game studio, by definition, not everyone can be a game designer; Some just have to do titles, some just AI logic, some just character design. I don’t doubt that some people still manage to put a bit of themselves into their repetitive studio work. The fact that there are great studio games prove it.
However, we live in a different time. We live in a different age. Apple spends more money than most of us can ever dream of, creating this magical platform for us to leverage to explore our dreams. They invite us to dig deep into ourselves and find that piece of us yearning to be freed. They hope that we mix that together with their magical device to create something that will wow the masses. They want us to make something so great that people will say, “I’d buy an iPod just for that game.”





